Autodesk Platform Services

Autodesk needed an interactive infographic to promote the rebrand of one of their products, APS. I worked together with a team of creatives and content strategists to craft a meaningful digital experience, appealing to the main audience of this platform, developers. This turned out to be an interesting project to develop, where our cross-team effort produced striking visuals, digestible content and fun microinteractions. The client was beyond happy with the result.

My role

UX designer

The challenge

Translating technical language and dry API information into storytelling.

The objectives

Maximise engagement to build trust and awareness in the product and boost free demo signups.

The result

The creative process