The result
The creative process
Autodesk Platform Services
Autodesk needed an interactive infographic to promote the rebrand of one of their products, APS. I worked together with a team of creatives and content strategists to craft a meaningful digital experience, appealing to the main audience of this platform, developers. This turned out to be an interesting project to develop, where our cross-team effort produced striking visuals, digestible content and fun microinteractions. The client was beyond happy with the result.
My role
UX designerThe challenge
Translating technical language and dry API information into storytelling.The objectives
Maximise engagement to build trust and awareness in the product and boost free demo signups.